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Cookie Policy

Last Updated: October 26, 2023

This Cookie Policy explains how Tailgator, Inc. ("we", "us", or "our") uses cookies and similar tracking technologies on our website tailgator.io (the "Site"). By using the Site, you consent to the use of cookies in accordance with this policy.

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

2. How We Use Cookies

We use cookies for a variety of reasons, including:

  • Essential Cookies: These cookies are necessary for the Site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms (e.g., shopping cart functionality).
  • Performance and Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. For example, we use Google Analytics to understand how visitors engage with our Site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Site.
  • Functionality Cookies: These cookies enable the Site to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages (e.g., remembering your preferences or supporting live chat features).
  • Marketing and Advertising Cookies: These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.

Examples of Third-Party Cookies We May Use:

  • Shopify: Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Shopify uses cookies to help our store function, for example, to keep track of cart data, and for analytics and reporting. For more information about the cookies Shopify uses, you can review their cookie policy here: https://www.shopify.com/legal/cookies.
  • Google Analytics: We use Google Analytics to collect information about how visitors use our Site. This data helps us understand user behavior, improve our Site, and measure the effectiveness of our marketing campaigns. Google Analytics cookies may track things such as how long you spend on the Site and the pages that you visit. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • FullStory: We may use FullStory to help us understand how users interact with our Site by recording sessions. This helps us identify usability issues and improve the user experience. FullStory captures information about your browsing session, including mouse movements, clicks, and page views. You can learn more about FullStory's privacy practices and opt-out options on their website.
  • Ahrefs (or similar SEO/Marketing tools): We may use cookies from tools like Ahrefs for website analytics, SEO analysis, and to understand our site's performance in search engines. These tools help us optimize our content and marketing efforts.
  • Payment Processors (e.g., Stripe, PayPal): When you make a purchase, our payment processors may use cookies to securely process your payment and prevent fraud.

Please note: The specific third-party cookies used may vary and will be updated in this policy as necessary.

3. Your Choices Regarding Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by setting or amending your web browser controls to accept or refuse cookies.

  • Browser Controls: Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
  • Opt-Out Links: For some of the third-party cookies, you may be able to opt-out directly via the links provided in this policy or by visiting the third-party's website.
  • Cookie Consent Banner/Tool: When you first visit our Site, you may be presented with a cookie consent banner or tool that allows you to manage your cookie preferences for non-essential cookies.

If you choose to reject cookies, you may still use our Site, though your access to some functionality and areas of our Site may be restricted.

4. Changes to This Cookie Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

5. Contact Us

If you have any questions about our use of cookies or other technologies, please email us at support@tailgator.io or refer to our Privacy Policy.